It’s not complicated: sometimes you just need a good blanket. Those of us in a city like Los Angeles know it well, if you ever venture to the beach and need to stake a claim of real estate out on the sand. A light, well constructed quality blanket is key. But it also works for watching movies in a cemetery, picnicking or sneaking up in the hills behind the Greek Theater to illegally check out a show. Point is, everyone needs a perfect blanket to take By The beach, By The Pool, or By The Park. Hence, a new label from New York called By The is selling these light weight 100% cotton blankets — made in Mexico with love, as they say. Get one for $56.